Functionality, nutritional benefits, and alignment with sustainable trends have made shea a key ingredient for the confectionary and bakery industries. For the conscious consumer, shea is a naturally-grown, traditional, and cholesterol-neutral ingredient. In Cosmetics, shea is the most widely used botanically derived emollient in new formulas because of its functionality and alignment with natural and renewable consumer trends.
Shea brands have continued to reimagine the use of shea, launching new innovative products that raises the profile of shea while meeting consumer needs. These brands are a crucial part of the shea value chain – linking collectors to consumers.
How to Participate:
Press Engagement
Share our press releases, fact sheets, write op-eds on ASP to maximize positive coverage of ASP in the mass media
Media Outreach
Help present the ASP story to people who have a platform to tell it to a wider audience
Procure Seedlings
Make in-kind or in-cash contribution to procure seedlings
Community Nursery
Support the raising of community nurseries to provide seedlings for planting
Donate
Make financial contribution towards ASP