Growing consumer preference for shea-based products contributed immensely to the 600% industry growth experienced over the last 20 years. With continued demand for natural, renewable, functional food and cosmetic ingredients, an additional 50% industry expansion is projected over the next 5 years.

Realizing the myriad potential of shea is contingent on industry’s collective efforts to investment in healthy, productive parklands – a win-win-win for all stakeholders. For Shea Lovers, this mean continuous access to food and lifestyle products, but beyond that, an opportunity to support and preserve the livelihood of rural African women through sustained trade.